Fashion Market Editor Blog: “Alive & Sewing: The Garment District”


Gina and Gabe while filming “Alive & Sewing: The Garment District” for NBC

I always had a feeling that I would one day work in fashion, and as the new Fashion Market Editor of Accessories Magazine, my dream has come true. But I honed my skills at a previous position.

In 2011, I interned at NBC New York and had the opportunity to complete a documentary video project that was a neighborhood profile. I chose to do Manhattan’s Garment District, to combine my interest in fashion with my communication skills. This involved some convincing for Gabe, however, who thought this would be a fashion puff piece! But I convinced him that there was so much fascinating history in the Garment District that was still relevant today.

I assistant produced this profile with the legendary senior correspondent Gabe Pressman and photographer Keith Feldman. And guess what? It was Emmy Nominated in 2012!


Keith Feldman filming in the Fashion Center

For this project, I prepared background research, found contacts for Gabe to interview on camera, set up the film schedule and assisted in editing the piece with the producer once it was filmed.

I chose to film in a Garment District apparel factory, handbag factory, specialty trimmings store and  a designer boutique.  Gabe also interviewed a museum curator at the Museum of the City of New York, a Garment District tour guide, and the President of the Garment Center Business Improvement District.

I enjoyed the research process and exploring the Garment District prior to filming there. I met with my contacts before filming to make sure that their location and their personality would work well on camera. I also went to the New York Library to do historical research and found old newspapers to show in the video.

“Still Alive & Sewing”

Although it was my first time working in production, I had a vision about the profile, and enjoyed sitting in the editing room with Keith, the producer, to give my input on what footage I thought went best with what Gabe was saying in his voice over.

I had a feeling that one day I would be back to work in the area — which turned out to be true because now I am working for Accessories which is in the heart of the Garment District!

My piece on the Garment District that I assistant produced aired on NBC NY Non-Stop as well as NBC NY news at 5 in September 2011.

I found out when I was abroad in Italy that the piece, “Alive & Sewing: The Garment District,” was Emmy Nominated in 2012 in the Historical/Cultural News category.

That was a huge honor and one that I was not expecting! It proved to me that hard work does pay off and I was glad I trusted my gut and pursued it so diligently.

I had an amazing experience working  at NBC with a mentor like Gabe. He taught me the importance of relationships, and about being passionate for what you do.  I learned a lot about myself, became a more confident woman and realized that I can make things happen for myself by completing such an important and successful project for NBC.

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Gina Rose Sirico, Fashion Market Editor
Gina recently graduated from Marist College with a major in Communication with concentrations in Journalism and Advertising, and minors in Fashion Merchandising and Global Studies. At graduation she also received the faculty award for Excellence in Journalism. Having interned with Accessories in 2008 and assisted with the Accessories 100 year anniversary party, she knew this was a career path she wanted to take. Previous internships included Milford Living Magazine, Hudson Valley Magazine, Tom Martinelli Custom Publishing, and even production with NBC 4 New York with the legendary Gabe Pressman. The profile piece she created with Gabe Pressman at NBC about the Garment District was Emmy Nominated in 2012.