Fraas Launches Throw Blankets

Fraas Cashmink throwNew York, NY/Wüstenselbitz, Germany–Consumers have been accessorizing their outfits with Fraas’ vast array of scarves and wraps for decades; now they can accessories their homes.

The fifth-generation international manufacturer has just launched a line of throws in a few groupings to bring their design know-how to the home. “The new home accessory launch offers many unique and special options for the marketplace and we expect very positive feedback. We are happy that all our existing Fraas fans and a new marketplace can discover what we have to offer and now enjoy our products year-round at home. A throw is the perfect accessory to renew a room and update furniture,” says Ken Krieger, VP of Sales.

The first features Fraas’ exclusive Cashmink material (acrylic that looks and feels like soft, luxurious cashmere) in a 60″ x 80″ size that retails for $115. Patterns include popular looks like stripe, Navajo leopard print and ombré color-block design.

The second grouping features acrylic knits for $70 and are 44″ x 60″. The third group of wool styles is for those customers who want a natural fiber with great warmth. This group of four styles is 60″ x 80″ and will retail for $225. Designs include houndstooth, ornamental scroll and exploded plaid.

More designs will be introduced for Spring/Summer 2014 and the category will be an ongoing division for the V. Fraas company.

 

 

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Lauren Parker

Lauren Parker, Editor-in-Chief, Accessories Magazine

As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.