London–What’s a supermodel without a phone (please hold all Naomi Campbell phone-throwing jokes)? And what’s a fashion collaboration without a supermodel?
UK mobile retailer Carphone Warehouse retailer recently announced its partnership with UK model favorite Kate Moss to create a range of “fashion tech” accessories for smartphones and tablets.
Launching this summer, The Kate Moss Accessories Collection features “a full range of accessories that apply Kate’s style sensibility to the latest handsets.” Geared towards the fashion-conscious smartphone user, the collection will be available online at CarphoneWarehouse.com and all stores nationwide.
“My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there,” says Moss. “My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style.”
Julian Diment, Marketing Director at Carphone Warehouse comments, “We looked at the accessory ranges available today, and found that consumers were crying out for something different. Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”