Kate Moss To Design Tech Accessories

Kate Moss loves her accessories! Here she models for the Versace Fall 2013 ad campaign.

Kate Moss loves her accessories! Here she models for the Versace Fall 2013 ad campaign.

London–What’s a supermodel without a phone (please hold all Naomi Campbell phone-throwing jokes)? And what’s a fashion collaboration without a supermodel?

UK mobile retailer Carphone Warehouse retailer recently announced its partnership with UK model favorite Kate Moss to create a range of “fashion tech” accessories for smartphones and tablets.

Launching this summer, The Kate Moss Accessories Collection features “a full range of accessories that apply Kate’s style sensibility to the latest handsets.” Geared towards the fashion-conscious smartphone user, the collection will be available online at CarphoneWarehouse.com and all stores nationwide.

“My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there,” says Moss. “My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style.”

Julian Diment, Marketing Director at Carphone Warehouse comments, “We looked at the accessory ranges available today, and found that consumers were crying out for something different. Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”

 

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Lauren Parker, Editor, Accessories Magazine

As Editor of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

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