Taylor Swift Bows Second Keds Collaboration

A style from the Taylor Swift for Keds fall collection,

A style from the Taylor Swift for Keds fall collection,

Lexington, MA—Taylor Swift has another hit on her hands—or should we say feet? The seven-time Grammy award winning, multiplatinum single is reprising her collaboration with Keds on another line of casual footwear (and just in time for back to school).

The collection, which is available starting this month, is larger than her inaugural collection with 17 styles in an array of prints, colors and finished “inspired by Swift.”

“It was really fun to have Keds on the same page as I was on,” said Swift. “The fall collection is easy to wear with a lot of different looks.”

The color palette deepens for fall to rich hues of red, burgundy, navy, aqua, gray, and black. Prints include pearl polka dots, exaggerated florals and bubble shapes; and two new styles feature overlays of lace or sequins. Carried over are the special charms attached to each pair of shoes: a silver heart featuring Swift’s favorite number 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.

“We captured the modern take on classic American fashion Taylor is known for by looking to pieces from her own wardrobe for inspiration,” said Rick Blackshaw, president, Keds. “From a pearl necklace polka dot print to a really feminine lace overlay inspired by one of her favorite dresses, each shoe reflects a style statement that is uniquely Taylor.”

The Taylor Swift for Keds fall 2013 collection will be available at retailers worldwide, with select exclusive styles on Keds.com, TaylorSwift.com, Nordstrom.com, Nordstrom stores, Journeys.com and Journey stores. The collection retails from $50 to $55.

 

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com