Aniston, who was announced as ambassador by Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) today, will appear in a national public service announcement wearing the Emilio Pucci limited-edition T-shirt designed for the cause. The public service announcements will appear in major fashion and lifestyle magazines in September and October.
Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores nationwide and on saks.com. During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to our national beneficiary, the Entertainment Industry Foundation.
“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” said Jennifer Aniston. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.”
15th Year for Charity
Celebrated designer Peter Dundas of Emilio Pucci created a limited-edition T-shirt exclusively to benefit Key To The Cure that will retail for $35 at Saks Fifth Avenue, OFF 5TH stores and online at saks.com with 100% of the proceeds from each shirt sold donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers. The T-shirt debuts at Saks Fifth Avenue on October 1.
Steve Sadove, Chairman and CEO, Saks Fifth Avenue, said, “We are so pleased to be partnering with Peter Dundas and Emilio Pucci, EIF’s Women’s Cancer Research Fund, and Jennifer Aniston this year for Key To The Cure,” said Steve Sadove, chairman/ceo of Saks. “In our 15th year, the continued support of our charity affiliates and efforts made by our clients, vendors and associates have proven to be a true testament to the Key To The Cure legacy.”
Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated more than $33 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
About EIF’s Women’s Cancer Research Fund
The Women’s Cancer Research Fund, an Entertainment Industry Foundation Program, supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers. Through an ambitious, first of its kind scientific project, called EIF’s WCRF Biomarker Breast Cancer Discovery Project, world-class scientists have collaborated to identify markers in the blood that signal the presence of breast cancer. These findings could, one day, lead to the development of a blood test to detect breast cancer in its beginning, most-curable stages. The Fund also supports research being conducted at prestigious, National Cancer Institute (NCI)-accredited medical institutions primarily based in Los Angeles. www.womenscancerresearchfund.org.