St. Petersburg, FL—It would seem an unlikely match: the impresario behind broadcast bestsellers such as Huggable Hangers and the Miracle Mop, and the internationally known supermodel and wife of David Bowie.
But the results of the collaboration between the “mother of invention” Joy Mangano and style icon Iman resulted in a sell out of more than 72,000 Fashionably Functional handbags on HSN, HSN.com and via HSN Mobile last Sunday.
The premier tote set a new handbag sales record for the multichannel retailer and was featured during the launch of the Joy & Iman collection, an exclusive new “fashionably functional” line of accessories priced under $40 and available exclusively on HSN.
“Joy and I believe we have redefined the face of fashion with this collaboration,” said Iman. “Being in the fashion industry for so many years I knew this collection would be a game changer. Together Joy and I create fashion that truly makes perfect sense!”
Mangano, president/founder of Ingenious Designs, a division of HSN, agrees the collaboration was exceptional.
“When Iman and I teamed up to develop this new collection, we knew we had created something very special,” said Mangano. “We’re so happy that our HSN fans could be part of this history-making day. They have to stay tuned for more surprises from Iman and me in the future.’
Other popular items from the collection included the Luxe quilted wallet for $19.95; a set of 4 Glam Sun readers with slipcases for $19.95; a scarf wrap with lace for $19.95; and a Luxe quilted sandal for $29.95. www.HSN.com