Inaugural Versace Watch Talent Contest Winner Named

Franca Sozzani, left, Conde Nast Italy; Adrien Nebel, student winner; and, Donatella Versace, right.

Franca Sozzani, left, Conde Nast Italy; Adrien Nebel, student winner; and, Donatella Versace, right.

Milan—Never let it be said that Donatella Versace doesn’t think about the future. Why seeing her latest collections verify her forsight. So does the winner of the first Versace Watch Talent competition, which was awarded Thursday here.

Created as an initiative for selected students at the renowned Swiss horological university École d’arts Appliqués de La Chaux-de-Fond, the contest challenged students to create a new women’s watch that exhibited “an innovative and contemporary version of the Versace DNA.”

The winner was Adrien Nebel, a 22-year old student from Genève, who designed and handcrafted “Crepuscolo degli dei” (below) which was a union of a watch and a piece of jewelry.

His design was selected by a jury that included Donatella Versace and Franca Sozzani, editor-in-chief of Condé Nast Italy.

Nebel also receives a cash prize, and the opportunity of a three-month internship at the Timex Group Design Lab in Milan.

“This winning watch captures the essence of Versace, and shows it in a whole new light,” said Donatella Versace. “I was thrilled by the quality of all the entries to Versace Watch Talent, and am excited about what the creativity of the students means for the future of horology. I am very happy that Versace is able to help the next generation of watchmakers.”

 

The winning design combined a watch design with a piece of jewelry.

The winning design combined a watch design with a piece of jewelry.

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com