Amid Turnaround, Bebe Stores’ Loss Continues

New "East Meet West" collection at bebe stores

New “East Meet West” collection at bebe stores

Brisbane, CA—Bebe Stores Inc. said Thursday that its third quarter adjusted loss was 14 cents a share beating analysts’ average estimate for a 15 cents a share loss.

For the quarter ended April 6, the teen specialty retailer reported net sales fell 6.7% to $112.9 million. Comparable store sales declined 8.6% compared to a 7.2% increase in the year ago period.

Gross margin as a percentage of net sales decreased to 29.7% compared to 38.7% in the third quarter 2012. The decrease in gross margin was primarily due to a significant increase in markdowns coupled with unfavorable occupancy leverage.

Its expenses in the quarter were $52.2 million or 46.2% of net sales compared to $47.2 million, or 39% of same in third quarter 2023. The expenses rose due to $4.8 million which “include store impairment charges, costs related to hiring a new CEO, rebranding agency costs as well as other transition related recruiting and severance costs.”

For the fourth quarter, bebe foresees a loss in the low to mid-teens per share with comparable store revenue expected to be a high single-digit percentage decline.

According to Steve Birkhold, who became chief executive in January, all major leadership positions across the company have been filled. The latest addition named this week was Keith Keegan as senior vice president of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business.


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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology.