Chicopee, MA—When you’ve been a fixture in the leathergoods business since 1898, you’ve learned when it’s time to expand, take a new direction, open a new market.
That’s exactly what Buxton has done with its introduction next week of Buxton Platinum during New York Market Week.
Already renowned for high quality small leathergoods and handbags, Buxton really steps things up with Buxton Platinum, a collection of small leathergoods made from superlative leathers (on the insides as well as surfaces), in fashion colors emblazoned with gold-plated hardware (retails $50 to $120).
“These are the finest leathergoods we have ever put forth in our company’s history,” says Eric Lund, Buxton’s chief executive. “We’ve found that we have a strong customer base who shops all types of retail distribution. As she has traded up in her handbag purchases, she’s now looking to do the same with her wallets and other small leathergoods.”
Buxton Platinum answers that niche and is aimed at high-end department stores, specialty stores and boutiques.
The launch collection is best described as “fashion concept embraces clean shapes.” Besides basic black, brown and beige, Buxton Platinum leathergoods include gold and snakeskin leathers that provide that fashion panache.
PH: 413-734-5900 www.buxtonstyle.com
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