Jersey City, NJ–If you love the rich, colorful design aesthetic from India but want to stay away from “tired stereotypes,” check out Aniika, an online bazaar of local Indian merchandise with a contemporary twist.
“There is so much exciting new design being conceived and created in India today. In the midst of tired stereotypes is evolving a fascinating new design sensibility,” notes the company. “This design is moored in tradition but alive to a contemporary, global aesthetic. It is an emerging design culture that celebrates the intimately crafted in a way that complements an urban home, workplace or person. It is this new India that Aniika seeks to showcase to the world.”
In addition to clicking on items and buying them outright, Aniika goes one step further. The Discover tab explains the tradition behind the craftsmanship, like a weaving technique, and also shows scenic shots to set the mood.
Aniika.com carries colorful jewelry, eco-friendly home products and bright bags for a variety of budgets.
There’s also a way for people to create their own online store on Aniika selling their own merchandise. Aniika is a virtual Bazaar for Indian designers/artists/store owners who are looking for a simple way to retail to a global audience via their own online store. For more information, click here.