Get Your Fix for Indian Style at Aniika

AniikaJersey City, NJ–If you love the rich, colorful design aesthetic from India but want to stay away from “tired stereotypes,” check out Aniika, an online bazaar of local Indian merchandise with a contemporary twist.

“There is so much exciting new design being conceived and created in India today. In the midst of tired stereotypes is evolving a fascinating new design sensibility,” notes the company. “This design is moored in tradition but alive to a contemporary, global aesthetic. It is an emerging design culture that celebrates the intimately crafted in a way that complements an urban home, workplace or person. It is this new India that Aniika seeks to showcase to the world.”

In addition to clicking on items and buying them outright, Aniika goes one step further. The Discover tab explains the tradition behind the craftsmanship, like a weaving technique, and also shows scenic shots to set the mood.

 Aniika.com carries colorful jewelry, eco-friendly home products and bright bags for a variety of budgets.

There’s also a way for people to create their own online store on Aniika selling their own merchandise. Aniika is a virtual Bazaar for Indian designers/artists/store owners who are looking for a simple way to retail to a global audience via their own online store. For more information, click here.

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Lauren Parker, Editor, Accessories Magazine

As Editor of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.