Hearts.com

We (Heart) Hearts

In Industry News, What's New by Lauren Parker1 Comment

Hearts.comScottsdale, Arizona–There is definitely a movement afoot among e-commerce sites to ethnically source merchandise from global sources, preserve local artisan craftsmanship, give back to communities via fair trade practices and help the earth with upcycled materials and sustainable practices.

666_1_BrassTurquoiseThe drawback can sometimes be that such merchandise isn’t trend-right enough for the fickle American marketplace. Hearts.com,however, aims to change all that, featuring highly trendy (yet wearable) accessories from around the globe that still fulfill the company’s original mission and philosophy.

Each bag, jewelry and accessory item comes with an iInspirational story alongside the product photo, be it an artisan group in Guatemala that made this Peacemaker Duffel (shown at left), or an upcycled necklace made from spent bullet casings and made in the USA (shown at right) or something that helps a world cause on social justice like an iHeart Freedom and Social Justice bracelet that gives 50% of proceeds give back to Free the Slaves, a group dedicated to ending slavery worldwide.

“Awareness is an ongoing process and part of our mission in transforming the current supply system,” says owner Hart Cunningham in the company’s statement. “Even as you read this, our team is working ceaselessly behind the scenes to fine tune our products. We are seeking ways to get sustainable cotton into the hands of our artisans who have no access; replacements for conventional materials like glass seed beads; sounder, more ecologically friendly sources in the metal industry; and increased visibility to all procedures and standards.”

Many of the writeups also feature the artisan producing the product, like this Forever Scarf.

Forever ScarfCreative Director Stephanie Petro’s passion for teaching designers and artisans how to design with respect for the earth stems from her earlier experiences. While studying for her BS in Interior Design at Northridge University, she interned at a sustainable design firm where she was shocked at the unbelievable mass of unwanted materials left by the wayside. From that point on, she promised to always find a way to incorporate some form of upcycled material into her designs and to improve the fabrication process while respecting people, the planet and its resources.

Just another reason why we (heart) this company!

www.hearts.com

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