Dodgeville, WI—Land’s End is celebrating its 50th anniversary today by planting 50 spruce and pine trees on its headquarters’ campus for Earth Day. The trees, which will be planted by Edgar Huber, chief executive, and Bill Possiel, president of National Forest Foundation (NFF), are symbolic of the campaign Land’s End announced in partnership with the NFF.
The retailer has pledged to fund an estimated 400,000 trees to be planted in the Chequamegon-Nicolet National Forest in Northern Wisconsin and the Superior National Forest in Michigan’s Upper Peninsula in partnership with the NFF. Founded in 1991, the non-profit NFF has worked with the U.S. Forest Service to care for nearly 193 million acres of a true American natural resource, national forests.
“We are extremely excited to partner with a remarkable organization like the National Forest Foundation to make a significant impact in two of our National Forests,” Huber, “We are continuing to chart the course for sustainability and our partnership with the NFF allows us to make a positive contribution to improve a valuable, natural resource that can be enjoyed for generations to come.”
Added Possiel: “With a clear and compelling sustainability strategy developed by a group of volunteer employees, Lands’ End is an inspirational leader in corporate sustainability.”
About the National Forest Foundation
Founded by Congress in 1991, the National Forest Foundation (NFF) is a non-profit agency that works with the U.S. Forest Service to care for roughly 193-million acres of National Forests for the millions of visitors they receive each year. The NFF brings people together to restore and enhance National Forests and Grasslands. As the nonprofit partner of the U.S. Forest Service, the NFF engages America in community-based and national programs that promote the health and public enjoyment of the National Forest System.