Fort Worth, TX—Just because Treska is marking its 35th anniversary this year doesn’t mean the trend jewelry and accessories company is resting on its laurels. Since its modest beginnings in the founder’s garage, Treska has since delved successfully into a myriad of categories: designer jewelry, handbags, scarves, belts and small leathergoods and both branded and private label programs for major retailers.
“Treska works hard to remain a step ahead by focusing on our customer service and creative in-house design team,” says Gary Fields, chief executive.
Next up: Treska plans a“Gallery” collection, which will represent a return to its roots consisting of artisan, limited edition products all handmade in the United States. The Gallery collections are slated to be introduced later this year.
Treska is also turning its sights on the men’s market with the introduction of Gman, a collection of affordable and stylish jewelry for men. The initial launch included wristwear that targets the “average male who seeks to develop a distinct style with a subtle edge.” Retailing for $8 to $52, Gman leather bracelets consist of a blend of leather, cording, suede, string and plated metals.
The complete Gman accessories collection, which includes jewelry, scarves, bags and travel accessories, will be on view during May New York Market week at Treska’s New York showroom.