Stella & Dot Expands into Lifestyle Brand

Stella and Dot handbagsSan Francisco—Stella & Dot, the trendy jewelry company that has made the home-based shopping party cool again, continues to surge in many ways.

n378tu_juniper_necklace_1Named after the co-owners’ grandmothers, Stella & Dot won the 2012 ACE Award for Retail Innovation from the Accessories Council and has recently expanded its fashion jewelry base to include handbags, scarves, candles, tech accessories and small accessories items.

“This collection marks our launch as a lifestyle brand,” says Blythe Harris, Stella & Dot chief creative officer, speaking about the handbag launch. “The patterns and silhouettes are meant to wardrobe back to our jewelry to create a lifestyle vibe that evokes a sense of joy and adventure.”

Stella and Dot jewelry travel case

Totes, travel cases, weekenders, jewelry rolls (perfect for all that Stella & Dot jewelry), cosmetic cases, hanging beauty bags and tech cases will retail from $22 to $138.

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Bold and colorful scarves add to the mix, retailing for $59. Vivid packaging is the final touch on all accessories.

Stella & Dot merchandise is only available through Stella & Dot Independent Stylists or on www.stelladot.com.

 

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Lauren Parker

Lauren Parker, Editor-in-Chief, Accessories Magazine

As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

  • http://www.facebook.com/randi.manning Randi Manning

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