Crocodile skin handbag as seen in the Fall/Winter 13/14 runway at Gucci, one of Kering's brands.

Kering Buys French High-End Crocodile Tannery

In Industry News, What's New by Jeff PrineLeave a Comment

Crocodile skin handbag as seen in the Fall/Winter 13/14 runway at Gucci, one of Kering's brands.

Crocodile skin handbag as seen in the Fall/Winter 13/14 runway at Gucci, one of Kering’s brands.

Paris—Kering, the French luxurygoods conglomerate previously known as PPR, said today that it has acquired French crocodile skin tannery, France Croco.

While no financial details were released, many of Kering’s brands, such as Gucci, Bottega Veneta, Alexander McQueen, etc. have been customers of France Croco.

Founded in 1974 by Jacques Lewkowicz, the Normandy-based France Croco supplies high quality crocodile skins for leathergoods, watch straps, ready-to-wear and footwear to a range of high-end European brands. The company is known for setting high standards for sustainability and conservation of wildlife species, too.

“This acquisition will allow Kering’s brands to further secure a sustainable supply of high-quality crocodilian skins,” a spokesperson for Kering said. “This vertical integration is part of the strategy of Kering to better support its brands to better reach their potential.”

Kering intends to invest in the tannery to improve its production capacity. France Croco’s products are seen as complementary to Caravel, another Italian tannery Kering owns that specializes in sourcing and tanning of exotic skins.

Despite Kering’s ownership, France Croco will continue to supply its long-term customers. Dan Lewkowicz, the founder’s son, will remain as the company’s chief executive.

 

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