Kering Buys French High-End Crocodile Tannery

Crocodile skin handbag as seen in the Fall/Winter 13/14 runway at Gucci, one of Kering's brands.

Crocodile skin handbag as seen in the Fall/Winter 13/14 runway at Gucci, one of Kering’s brands.

Paris—Kering, the French luxurygoods conglomerate previously known as PPR, said today that it has acquired French crocodile skin tannery, France Croco.

While no financial details were released, many of Kering’s brands, such as Gucci, Bottega Veneta, Alexander McQueen, etc. have been customers of France Croco.

Founded in 1974 by Jacques Lewkowicz, the Normandy-based France Croco supplies high quality crocodile skins for leathergoods, watch straps, ready-to-wear and footwear to a range of high-end European brands. The company is known for setting high standards for sustainability and conservation of wildlife species, too.

“This acquisition will allow Kering’s brands to further secure a sustainable supply of high-quality crocodilian skins,” a spokesperson for Kering said. “This vertical integration is part of the strategy of Kering to better support its brands to better reach their potential.”

Kering intends to invest in the tannery to improve its production capacity. France Croco’s products are seen as complementary to Caravel, another Italian tannery Kering owns that specializes in sourcing and tanning of exotic skins.

Despite Kering’s ownership, France Croco will continue to supply its long-term customers. Dan Lewkowicz, the founder’s son, will remain as the company’s chief executive.

 

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

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