New York—Alexander Wang is making a unique creation with a little help from his friends. And some creative digital sharing via Samsung Electronics.
The CFDA designer is teaming up with Samsung to create the industry’s first handbag using a print inspired by crowd-sourced sketches and images shared via the Galaxy Note II. The print will appear on a limited-edition bag sold in key world markets to raise funds for Art Start, an award-winning charity that uses the arts to nurture the creative talents of at-risk children and youth.
How it works: Wang will engage friends, stylists, photographers and others to create “doodles” (i.e. an image, pattern, photo) on their Galaxy Note II device. Wang will then curate these sketches into one collectively-inspired final print.
“I am most inspired from my everyday life and the people that surround me, so the idea of a co-creation with the people that I admire and respect the most is very exciting,” says Wang. “This collaboration represents a new way that technology and style can come together.”
Younghee Lee, Executive vice president of Samsung Mobile, found Wang to be a perfect fit for this collaboration. “Wang’s passion for experimentation, his playful sensibility and his on-the-go lifestyle are the traits that we seek to empower with the Samsung Galaxy Note II,” says Lee. “Technology is becoming more deeply linked with the creative processes of fashion designers, and Samsung products are empowering users with the freedom to be creative and productive without limits. As technology and fashion converge, we will continue to create products that inspire passion through innovation.”
In addition to partnering with Wang, Samsung mobile is also an official sponsor of New York Fashion Week. Samsung mobile will host an exclusive VIP lounge that will engage and inspire the fashion elite with the power of the Samsung Galaxy products.