New York—Actress Kate Hudson will be taking on a new role this year beyond the silver screen. Hudson is returning to be Ann Taylor’s brand ambassador in the specialty retailer’s spring/summer campaigns…but that’s not all.
The 33-year old award-winning actress will not only be a brand ambassador but also a charitable one for the Advisory Council for the company’s ANNpower Vital Voice Initiative, a program that supports the empowerment of young women. She also has worked for a capsule summer fashion collection which will premiere in stores in May.
For the spring ad campaign, photographed by Norman Jean Roy at Milk Studios in Los Angeles, Hudson is wearing a bold mix of vibrant colors, modern florals and graphic prints. She instantly connected with the season’s looks including many of the dresses from the collection, wearing them with confidence and natural style. “I’m a dress girl through and through,” Hudson said.
“Working with Ann Taylor has been a great creative experience and there is a really wonderful connection. Putting these outfits together has been incredibly fun–they have such youthful energy and flair!” Hudson said. “I got to dance on a treadmill wearing some amazing dresses and heels while being photographed in front a giant digital screen when we shot this new campaign.”
Her Summer Capsule Collection Hits Stores in May
In her first foray into fashion design, Hudson collaborated with Creative Director Lisa Axelson on the limited edition capsule which is inspired by Hudson’s red carpet style, recreated and brought to life for everyday occasions.
“We are thrilled to expand our partnership with Kate Hudson,” said Axelson. “Her confident spirit inspires us. She lives the many roles in her life with such chic, effortless style.”
Broadening her role for the brand, Hudson, a longtime advocate for empowering young women, will also serve on the ANNpower Advisory Council. The ANNpower Vital Voices Initiative provides leadership skills to young women, empowering them to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.
About the ANNpower Vital Voices Initiative
The Initiative is a groundbreaking partnership between ANN INC. and Vital Voices Global Partnership to empower young women from across the United States with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders. The ANNpower Advisory Council was announced at the 2012 Clinton Global Initiative as a “Commitment to Action” and is comprised of influential women in media, business, and entertainment who have displayed exceptional leadership. Members of the ANNpower Advisory Council review, score, and recommend outstanding grant proposals as well as serve as mentors to the Fellows and ambassadors of the ANNpower Vital Voices Initiative to the public.
The nationwide search is currently open for this year’s ANNpower Fellows who embody the skills to be tomorrow’s leaders. Fifty Fellows will be identified amid girls who are rising high school juniors and seniors with the potential to be among the next generation of women leaders. Chosen Fellows will receive leadership training and mentorship by prominent women leaders from around the world at the 2013 ANNpower Vital Voices Leadership Forum on April 1 to 4 in Washington, D.C.