Midwest Investment Firm Buys Lysee Leggings

Indianapolis, IN—E&A Industries, a $100 million privately-held company that specializes in building brands in a variety of industries, recently purchased Lysse, a New York-based leggings, fitness wear and body-slimming fashions brand. Terms for the deal are undisclosed.

Begun in 2010, Lysee was developed Beth Gold Cohen, a former buyer and merchandise manager for Macy’s, who began the company with control top leggings and expanded into other shapewear items in cotton/spandex, Ponte and stretch velvet. The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

According to Devin Anderson, chief executive at E&A Industries, “We were attracted to Lysse because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair. Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best. Our goal is to make Lysse apparel a staple for every woman who wants to look and feel their best.”

E&A Industries is not private equity, but a team of experienced entrepreneurial operators who work with company founders and family-run businesses to accelerate growth. Holdings include a company that refurbishes ultrasound equipment and a supplier of retail and commercial lighting.

CoView Capital, Inc., an investment banking firm specializing in mergers, acquisitions, and private placements, advised Lysse on the transaction.

 

 

 

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