In a report released Sunday, comScore, which tracks the digital world, said that holiday spending last week, which included Free Shipping Day, Dec. 17, jumped 53% to $3.68 billion compared to last year.
In fact, online sales are on track to hit another all-time high. For the first 51 days of the holiday season, comScore reported that sales rose 16% to $38.7 billion. So far there were 12 days where online sales peaked over $1 billion, surpassing last year’s total of 10 individual days. Cyber Monday was the biggest, hitting a record $1.465 billion in spending, followed by Tuesday Dec. 4 with $1.362 billion and Green Monday Dec. 10 with $1.275 billion.
“Free Shipping Day kicked off the final week before Christmas on a strong note with $1.01 billion in spending,” said Gian Fulgoni, comScore chairman. “It was the opening to an exceptionally strong week, which saw spending grow by 53%. “We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas–helped deliver an encouraging late-season surge,” Fulgoni added. “The result has been a significant uptick in the season-to-date growth rate, which now stands at 16%.”