Report: Helping by Free Shipping Day, Online Sales Jump 53% Last Week

Reston, VA—Retailers have seen an upsurge in store traffic starting last week, but nothing near the increases that online spending has experienced.

In a report released Sunday, comScore, which tracks the digital world, said that holiday spending last week, which included Free Shipping Day, Dec. 17, jumped 53% to $3.68 billion compared to last year.

In fact, online sales are on track to hit another all-time high. For the first 51 days of the holiday season, comScore reported that sales rose 16% to $38.7 billion. So far there were 12 days where online sales peaked over $1 billion, surpassing last year’s total of 10 individual days. Cyber Monday was the biggest, hitting a record $1.465 billion in spending, followed by Tuesday Dec. 4 with $1.362 billion and Green Monday Dec. 10 with $1.275 billion.

“Free Shipping Day kicked off the final week before Christmas on a strong note with $1.01 billion in spending,” said Gian Fulgoni, comScore chairman. “It was the opening to an exceptionally strong week, which saw spending grow by 53%. “We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas–helped deliver an encouraging late-season surge,” Fulgoni added. “The result has been a significant uptick in the season-to-date growth rate, which now stands at 16%.”

Although online spending may draw down now that it’s too late for Christmas Day deliveries, sales may pick up again when retailers launch their post holiday and New Year’s Day promotions.

 

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

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