Ke$ha Goes for 2nd Hit with Baby-G

Ke$ha shows off her 2nd Baby-G watch collaboration

Dover, NJ—Pop star Ke$ha is moving into accessories territory. After her successful collaboration with Baby-G watches in 2011, she recently teamed up with jeweler Charles Albert for a line of jewelry. Now, she’s back to timekeeping with her second Baby-G watch collaboration, produced by Casio. It will retail for $130.

The limited-edition watch line is hitting select stores just in time for her second studio album, called Warrior, which released this month.

“Just like music, fashion is a form of expression. And as you might have been able to tell, I’m all about expressing myself,” said Ke$ha. “Having a good time with your style is so important, and that’s why I’m thrilled with the design of my new go-to accessory with Baby-G!”

The Baby-G x Ke$ha model features a white, semi gloss case and gold pinstriped band with Ke$ha’s signature logo and a gold 3D Roman numeral index. A Neon Illuminator in which a black light LED illuminates special luminous ink on hour markers on the hour and minute hands, and on the dial. Other features include: shock resistant & 100-meter water resistant structure and offers functionality with 27-city world time, 4 daily alarms, countdown timer, stopwatch, 12/24 hour formats and a mute function.

In addition to her accessories collaborations, Ke$ha just signed on as the first-ever Global Ambassador for Humane Society International. To support Ke$ha’s “pet” cause, Baby-G is supporting the Humane Society’s Street Dog Welfare Program.

“Ke$ha’s standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand,” said Shigenori Itoh, chairman/ceo of Casio America. “Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer.”

www.baby-g.com

 

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Lauren Parker, Accessories Magazine

Lauren Parker, Editor-in-Chief, Accessories Magazine
As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including women's fashion accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.