Loewe Puts on a New Face: Penélope Cruz

Madrid— Penélope Cruz is stepping into a new role next year, but not one that will be seen in movie theaters.

The Academy Award-winning actress has been chosen as the new face of Loewe’s advertising campaign. According to the LVMH-owned Spanish luxurygoods brand, Cruz is “the perfect Loewe ambassador, representing all our brand values: passion, authenticity and excellence.”

Stuart Vevers, who has been Loewe’s creative director since 2008, added, “As a designer, Penelope’s powerful, sensual beauty has been a source of inspiration and a constant reference for my ideal Spanish woman ever since I arrived at Loewe.”

Cruz, in fact, has become a popular spokesperson in recent years. She and her sister, Monica, previously had designed and modeled a complete collection for Mango, the Spanish fast fashion brand.

Founded in 1846, Loewe represents the excellence and expertise of leather tanning and workmanship. Its products, including the legendary Amazona bag, can be found in 170 boutiques around the world. Spain and Japan account for 60% of its annual volume.


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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com