Washington–They’ve been lining up for Black Friday deals since midnight—actually even before in many cases this year—but holiday shoppers actually have been lining up online ahead of those lines outside retailer’s doors.
According to Shop.org’s eHoliday survey conducted by BIGinsight, 97.3% of online retailers are offering special promotions at some point during the Thanksgiving weekend, up from 90.2% last year. Specifically, 45.7% will offer specific online deals on Thanksgiving Day, and a record 85.0 percent will offer special promotions on Cyber Monday, Nov. 26, up from 78.4% last year.
“Consumers are increasingly shopping and buying both online and in-store this holiday season,” said Vicki Cantrell, Shop.org’s executive director. “Savvy retailers are getting the word out to customers about in-store offers and events using online vehicles such as Facebook, email, Twitter, and mobile alerts. Now more than ever retailers are integrating their digital and in-store promotions, working to create that seamless shopping experience that they know consumers demand and expect.”
As one of the biggest online shopping days of the year, there’s no doubt consumers are in for a treat when they log on to CyberMonday.com or retailers’ websites this year. Retailers will spoil their customers with gifts of coupons/percentage off their purchases (47.1%), limited time promotions (26.5%), and other online specific promotions (29.4%). However the biggest treat will be free shipping without conditions: 44.1% of retailers polled will offer the customer-favorite on Cyber Monday, up significantly from the 12.5% who said they offered free shipping so last year. Another 29.4% will offer free standard shipping with conditions.
“There’s no question that one of shoppers’ favorite deals is free shipping—in fact, many expect it— and retailers are responding,” said BIGinsight Consumer Insights Director Pam Goodfellow. “The free shipping ‘savings’ plus any additional discount or promotion should pique online shoppers’ interest from Thanksgiving through Cyber Monday this year.”
72 Million To Work Shop While at the Office
Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of shopping online the Monday after Thanksgiving when people returned to work. Today, Cyber Monday is viewed as the online equivalent to Black Friday
Holiday shoppers who simply couldn’t find the time to do it all over the weekend will look to Cyber Monday to help put a dent in their shopping list, even if they have to do it during their lunch hour at work. According to National Retail Federation’s (NRF) holiday spending survey, 56.8% or 72 million people, will shop for a holiday gift from the office this year.
Those looking for great deals in one place need look no further than CyberMonday.com, a one-stop shop for online deals. This year, CyberMonday.com will feature special Deals of the Hour on both today and Cyber Monday. Black Friday deals can be viewed there, and many Cyber Monday deals will be announced on Sunday, Nov. 25, when NRF and Shop.org release information about the number of people who shopped online over Thanksgiving weekend and who expects to on Cyber Monday.
About the Study
The NRF 2012 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 9,383 consumers and was conducted for NRF by BIGinsight from Nov.1 to 6. The consumer poll has a margin of error of plus or minus 1.0%.BIGinsight delivers executives timely, consumer-centric insights from multiple sources. www.BIGinsight.com.
The eHoliday Study, now in its tenth year, provides an authoritative snapshot of the holiday activities of both large and small online retailers, many of which have been in business for at least ten years, and also includes the sentiments of online holiday shoppers. The Study, conducted by BIGinsight for Shop.org, surveyed 2,988 consumers from Sept. 26 to Oct. 11 and 40 online retailers from Sept. 25 to Oct. 11.
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