Mountain View, CA—While today may be the day most consumers start taking down their Halloween decorations, most retailers have already decked their halls with boughs of holly and other holiday decorations and begun piping Christmas carols over loudspeakers.
The purpose of this early holiday hangings may be to put consumers into the holiday shopping spirit, but a 2012 Holiday Readiness survey released today by Soasta found that 78% of American adults think stores should not play Christmas music and 75% think stores shouldn’t put up Christmas decorations until after Thanksgiving.
Moreover, the survey, which queried 2,346 American adults aged 18 and older online by Harris Interactive, found consumers were interested in Cyber Monday deals and mobile apps that support special online deals.
Nearly 75% felt retailers should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once.
Instead of Decor, Devote Time to Online Shopping
Another 73% felt that stores should have a dependable app for smartphones or tablets that can easily handle mobile sales for the holidays. In fact, a majority of Americans (55%) now report owning a smartphone (48%) and/or a tablet (23%) and 16% saying they own a more basic e-reader like an Amazon Kindle or Nook.
“The results of our survey show that Americans think stores shouldn’t ‘Deck the Halls’ until after Thanksgiving,” said Tom Lounibos, Soasta CEO.
“An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time.”
Other interesting results found in the survey include: 92% of Americans plan to shop for the holiday season–and that more holiday shoppers (75%) plan to shop online than at physical brick and mortar stores (69%).
Here’s how it breaks down:
75% will shop online
accessed through their home computer (69%)
accessed through their work computer (17%)
44% through an app or website through their tablet
34% through their smartphone
19% through mail order catalogue (by calling/placing order via phone or physically mailing an order form)
10% through a phone order
Soasta is the leader in cloud and mobile testing. Its web and mobile test automation solution, CloudTest, enables developers, QA professionals and IT operations teams to test with unprecedented speed, scale and precision. The innovative product set streamlines test creation, automates provisioning and execution, and distills analytics to deliver actionable intelligence faster. Soasta’s clients include American Girl, Chegg, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. www.soasta.com.