New York—A “Mad Men” sequel is proving as popular with Banana Republic shoppers as it has been with TV viewers on AMC. The retailer, which had presented Fall 2011 and Spring 2012 “Mad Men” collections, said today that a third installment would premiere in select locations and online beginning March 1, 2013.
Designed by Banana Republic in collaboration with Janie Bryant, the Emmy Award-winning Costume Designer for “Mad Men,” the collection takes its inspiration from costumes featured in the show reflecting the Mod vibe of the late 60s. The capsule moves away from the “Camelot” early 60s era looks and into the late 60s mod fashions.
“With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result,” said Simon Kneen, Banana Republic creative director/executive vice president. “We took Janie’s mod inspiration for the costumes on-screen and translated it in a way that today’s Don or Megan will aspire to wear.”
The Banana Republic design team, led by Kneen, worked closely with Bryant to ensure the capsule reflected key style elements from the series. Behind the scenes, Bryant kicked off the design process by sharing her favorite costumes. Key influences include Joan’s form-fitting silhouette pieces, Megan’s shift dresses in psychedelic prints and bold colors, Peggy’s matching accessories, and Megan’s youthful effect on Don’s classically traditional wardrobe.
The women’s collection celebrates color, print and pattern in iconic items like a 60s-style shift dress with shorter hemlines, keyhole details, and checked capris. Accessories include a mirrored heel shoe, graphic scarves, and geometric jewelry that manage to give a nod to the time period while relating to modern runway trends seen for Spring 2013.
“In my work with Simon for the Banana Republic ‘Mad Men’ Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant.
The Banana Republic “Mad Men” Spring 2013 collection will appear in Banana Republic’s March advertising campaign, which will appear in print, outdoor, online, direct mail and in store.
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