Ellen Tracy Brand Gets a Foothold into Slippers

Style: Jessica

Great Neck, NY–Sole Creations Inc., which recently entered into a licensing agreement with Brand Matter, to design, manufacture, and market Ellen Tracy slippers, is planning to premiere the first slipper collection this fall/holiday in better department stores, specialty stores and independent retailers.

Established in 1949, the Ellen Tracy brand , established in 1949, has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing Ellen Tracy licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women’s fragrances, watches, women’s swimwear, women’s activewear, sleepwear, intimate apparel, luggage, towels, bath, cosmetic bags, umbrellas and home.

Sole Creations Inc., a trusted and leading source in the casual footwear, is well versed in the branded slipper business, where the company has designed and produced many better label slippers, including Crabtree & Evelyn slippers.

Core designs for the Ellen Tracy slippers include classic scuffs in ultra soft micro terry fabrics, open back moccasins and faux suede mules with delicate tonal embroideries. Many styles also coordinate with the colors and fabrications found in the Ellen Tracy sleepwear line.

The retail pricepoints range from $22 to $28. www.solecreations.net

Style: Kenya





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