New York—Ellen Tracy, the women’s fashion brand owned by Brand Matter, has been expanding and extending licensing agreements. Rick Platt, Brand Matter’s president, says the Ellen Tracy brand now has 22 licensees.
The four new Ellen Tracy licensees include: Sole Creations for slippers; Bolan Trading for towels and bath; Classic Slipcovers for sofa slipcovers; and Alok Industries for bedding. Aimee Lynn Accessories/Legg Apparel, currently licensed for belts, hosiery and cold weather, has extended its current agreement as well as added umbrellas and cosmetic bags to its offerings.
“The success of our partnership with Ellen Tracy encouraged us to extend our existing agreement and add new categories including umbrellas and cosmetic bags,” said Michael Spolansky, Aimee Lynn Accessories/Legg Apparel’s CEO. “Brand Matter’s support of the brand, plus the growing group of reputable licenses indicates tremendous momentum and continued growth.”
The three other current licensees who extended their licensing agreements include: Clearvision Optical for optical and sunglasses; C&O Apparel for activewear in Canada, Mexico, Taiwan and Japan; and Olivet International for luggage.
“We are thrilled to expand the Ellen Tracy product line into six new categories with this blue-chip line-up of innovative companies,” said Mr. Platt. “The fact that new companies are eager to join the Ellen Tracy family and current licensees are looking to expand their involvement speaks volumes to the momentum of the Ellen Tracy brand.”
Established in 1949, Ellen Tracy has evolved into a lifestyle brand known for sophisticated color palettes and signature prints. Existing licensed categories include better sportswear, footwear, hosiery, eyewear, handbags, cold weather, coats, dresses, suits, women’s fragrances, watches, women’s swimwear, women’s activewear, sleepwear, intimate apparel, luggage, slippers, towels, bath, cosmetic bags, umbrellas and home. www.ellentracy.com.
About Brand Matter
Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy Bronze & Black Label, and Caribbean Joe. Additionally, the company provides strategic guidance in the full spectrum of brand building, marketing and licensing to such world class brands as Carlos Falchi, Field and Stream, Cloudveil and Linens N Things. Brand Matter manages and markets the licensing of its owned and affiliated brands with best-in-class manufacturers, wholesalers and retailers.