New York–Brazil (the “B” of the BRIC countries) has been making plenty of headlines recently: the South American nation ranked No. 1 on the 2012 Global Retail Development Index; Walmart is contributing some $10 million to retail curriculum and education there, and, Macy’s selected the country as the subject of a storewide salute.
Now BJI Fashion Group (BJI), producers of AccessoriesTheShow, Moda and FAME trade shows, announced it will be creating “shows within a show” featuring top brands from the United States during the Couromodo and São Paulo Prêt-À-Porter Fashion Week, January 13 to 16, 2013.
“Co-locating with São Paulo Prêt-À-Porter represents an enormous opportunity for International contemporary collections wishing to expand into the massive and rapidly growing Brazilian and Latin American markets, which are already the sixth largest in the world,” said Britton Jones, BJI’s president/ceo.
‘High-Growth Market’ for Fashion
“However, they are still largely untapped by U.S. brands and are looking for iconic, trend-centric contemporary merchandise,” Jones said. “With this launch, we will bring approximately 50 world class ready-to-wear and accessories brands to the Brazilian market.”
Noting that Brazil represents the most dynamic opportunity for brands looking to expand into new international markets, Jones said, “We have carefully put together partnerships to create the most comprehensive and effective programs for our customers to open a substantive base of business in this high-growth market.”
To accomplish this strategic move, BJI Fashion Group entered a joint venture with Reed Exhibitions Alcantara Machado (RXAM), the largest and most successful trade show producer in Brazil.
“The success of this venture is also amplified by the fact that it will be co-located with Brazil’s leading fashion industry events, São Paulo Prêt-À-Porter and Couromoda,” Jones added.
●São Paulo Prêt-À-Porter is the crossroads for everything happening in Brazilian fashion. The show is home to more than 500 apparel and accessories collections and attracts an excess of 20,000 visitors each season. This fashion event offers its exhibitors great visibility, direct contact with qualified buyers and opportunities all over Latin America. www.saopaulopretaporter.com
●Couromoda, the International shoe and leathergoods fair, is the most important event held in Latin America, promoting business and fostering networking in the footwear market. The upcoming 40th edition will host more than 3,000 collections with an average of 85,000 visitors from all over Brazil as well from 60 other countries. www.couromoda.com
“The potential in both Brazil and all of Latin Americais huge and São Paulowill continue to consolidate its position as the region’s leading fashion capital,” said Francisco Santos, ceo of the shows. “The combined strength of these shows makes for the perfect venue for BJI Fashion Group to launch AccessoriesTheShow, Moda and FAME in Brazil. We are extremely excited to have them and believe that their brands will be well received by our retail market.”
About Business Journals Inc.
BJI is a leading business media company that publishes business-to-business magazines, including Accessories, 52 custom magazines per year, industry newsletters and annually produces 23 of the fashion industry’s most exclusive trade shows in men’s and women’s apparel and accessories in New York and Las Vegas. www.busjour.com
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