Swatch ‘Eyes’ New Watch Collaboration

Designer Rankin wearing his Swatch watch designs

Designer Rankin wearing his Swatch watch designs

Bienne, Switzerland–British fashion photographer Rankin may be renowned for his celebrity portraits, but his new limited-edition collection for Swatch has us saying, “My, what big eyes you have.”

In Swatch’s latest artist collaboration, Rankin has created eight new watches for his Swatch focusing on the iris—the part of the eye that illustrates color. Each piece is constructed from solid plastic in a range of colors to complement each respective “eyescape.”

Limited Edition Watch Set

Limited Edition Watch Set

The Swiss-made watch line, a continuation of the Original Gents family, includes a set of five styles, all constructed with solid black plastic, in special packaging for around $300. The quintet will be numbered and limited to only 777 watches. Three additional Gents, constructed with solid black, white, or transparent plastic, will be sold in an unlimited edition for $60 each.

Rankin for Swatch will be carried by Swatch stores nationwide and online. With this line, all eyes are definitely on you.

–By Amanda Ross

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