New York—Earlier this week Deloitte released an in-depth study of how mobile phones influence consumers’ shopping and buying habits. Among the findings: 37% of smartphone owners who used their phones while shopping, utilized a third-party mobile shopping application.
Just such a mobile shopping application, Snapette, the first location-based shopping application, upgraded this week its iPhone ands iPod touch service with new features. For one, Snapette now lets shoppers “window shop” products are trending both around the corner and around the world—including apparel, jewelry, handbags, footwear and other accessories. Snapette users can browse by brand, store, location and trend.
“We first launched Snapette in 2011 as a way for women to share images of their favorite fashion finds,” says co-founder Sarah Paiji. “With our 2.0 version, we are transforming the traditional window shopping experience with a digital tool that gives shoppers unparalleled access to view in-store products and special offers available nearby, delivered directly to the palm of their hand.”
More Than 100 Brands, Retailers Send Updates to ‘Snapettes’
Besides now being able to search cross categories for products available in nearby stores, more than 100 brands and retailers in cities like New York, Los Angeles, San Francisco, Boston, London and Tokyo are using the app to keep shoppers updated on new products, sales and in-store events exclusive to Snapette users. With the new upgraded 2.0 versions, brands can also send real-time notifications to potential customers already shopping nearby with special discounts and the inside scoop on exclusive one-of-a-kind pieces.
“With Snapette, retailers can reach consumers in real time and based on location,” says co-founder Jinhee Kim. “It’s a unique and immediate way to showcase new merchandise and attract fashion-conscious customers shopping nearby.”
Users will continue to be able to share photos and comments with friends, follow their favorite fellow “Snapettes” and share images across social media networks like Facebook, Twitter and Tumblr.
To compliment the newly upgraded app, the company launched www.Snapette.com, where users can access the same content that appears in the app. On the site, users can: view items trending in any location around the world; connect to e-commerce sites with a “Buy Now” button; share snaps via social media channels like Facebook, Twitter, Pinterest, Tumblr and Google+; and view offers and products available in-store from partner stores and brands.
Snapette, which completed the 500 Startups accelerator program out ofSilicon Valley, and has raised $1.5 million in funding, was co-founded by Harvard alumni Kim and Paiji in 2011. Kim attended Parsons inNew Yorkand has designed for Liz Claiborne and Ralph Lauren. Paiji previously worked at firms Goldman Sachs, McKinsey & Co and Berkshire Partners advising retail and tech companies.
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