Beverly Hills, CA—Phillips-Van Heusen Corporation, in partnership with licensee Ritmo Mundo, has rolled out its new line of Izod brand watches. The deal covers the North American market for five years with a three-year renewal option.
Consisting of men’s and women’s styles, the Izod aesthetic and design is clean, comfortable and relaxed. The 2012 collection, offers a spectrum of bright colors featuring classic three hand and chronograph version with sporty silicone rubber, canvas, bracelet and leather strap options.
Izod timepieces will retail for $75 to $300.
“Ritmo’s background has been focused on luxury goods and I’m delighted at the opportunity afforded by PVH to launch Izod brand timepieces at a level where the consumer can get a truly stylized luxury watch at an affordable price,” said Ritmo president and founder Ali Soltani. “I appreciate PVH’s trust in Ritmo Mundo, and I look forward to making Izod the watch for today’s generation.”
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