Zappos First-Ever Celebrity Co-Brand: Melissa Rivers for The Cool People

Melissa Rivers for The Cool People

Henderson, NV—Her mother, comedian Joan Rivers’ latest book may be titled I Hate Everyone…Starting with Me, but there’s definitely someone who she doesn’t hate. Her daughter, Melissa Rivers, the TV producer and Joan’s sometimes cohort.

Zappos.com is hoping everyone feels the same way about Melissa, too, since the online apparel and footwear company just partnered with her for the company’s private label brand, The Cool People.

The collection is described as a “simple yet fashion conscious styles all under $100,” inspired by Melissa Rivers’ desire for easy everyday pieces that work with a busy lifestyle. Melissa Rivers for The Cool People will be the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.

To Benefit The WaterKeeper Alliance

Zappos was first introduced to Rivers through the hit TV show “Celebrity Apprentice” on a task she completed for the company. Michelle Thomas, Zappos’ senior marketing manager,” Zappos is thrilled to partner with Melissa Rivers, as we think her achievable and relatable style is exactly what appeals to our consumer.”

A percentage of sales from Melissa Rivers for The Cool People will give back to her chosen charity: The WaterKeeper Alliance.

“The Waterkeeper Alliance is a fantastic organization to me because protecting water, our most precious natural resource, is of the utmost importance to our future,” Melissa Rivers said. “Clean water is a fundamental right that all human beings should have.”

 

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