New York—Elie Levy, president, ceo and founder of Planet Sox, likes to say there just about isn’t any retail channel his legwear company doesn’t sell. And that’s truer than ever with the company’s recent launch of PS Studio, a division dedicated to the “better tier” of retail distribution.
“We recognized that our design team had the ability to create product for a previously unexplored tier of distribution,” Levy says. “We were able to find voids for fashion in men’s, women’s and kids categories that were not being addressed by the major brands.”
Searching for More Brands, Licenses
The division is headed by Susan Spindell, an industry veteran with experience at American Essentials and Hot Sox. The PS Studio division contains the recently launched Kensie legwear brand, along with the design-driven “PS Studio” brand. Both brands have been placed in major department stores, including Nordstrom, Lord & Taylor, Macy’s.com and Von Maur, for Fall.
Levy and his team say they are out kicking tires–looking to add to the company’s already long list of licensed brands, including sport brands such as Fila and Hind, to fashion brands, such as Esprit and mac&jac.
“We’ve built a solid foundation since starting the company in 1994, and we’re always looking for brands and licenses that will help continue our growth,” Levy says. “We launched our new division because–contrary to the recessionary times we live in–there is always room for great product at competitive pricepoints. We just keep searching for the voids and find the products to fill them.”