Santa Monica, CA–TOMS hope to do for eyewear what the company has done for footwear. By launching its second line, TOMS Eyewear, the company is expanding its One for One model into eyewear, another pressing need around the world.
Three classic styles of TOMS sunglasses will be offered to consumers, and in true TOMS fashion, with every pair purchased, TOMS will help give sight to a person in need, said TOMS’ founder and chief shoe giver, Blake Mycoskie, who answered months of speculation about TOMS’ next product extension would be on Wednesday.
“Ever since 2007, I’ve realized the TOMS One for One model could do more than give shoes–it could and should address other needs around the world,” said Mycoskie. “Sight is a fundamental need. The loss of sight has a dramatic impact on a person’s life–and on his or her family and community. We’re so excited to help more people in need and for TOMS to give in a whole new way.”
Expanding its Charitable Formula into Eyewear
Applying its philosophy to the eyewear, when one person buys, and one person is helped. TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and sight-saving surgery, administered by its first Sight Giving Partner, Seva Foundation (www.seva.org). Based in northern California, Seva has been implementing sustainable blindness prevention and sight restoration programs for more than 30 years. Seva programs and partners have helped nearly three million people worldwide to see again. Nepal, Tibet and Cambodia are the first countries in which TOMS Eyewear will give.
Available at www.TOMS.com, Nordstrom and other select retailers across the country, TOMS Eyewear consists of three iconic sunglass styles. Made in Italy, each style has hand-painted stripes symbolizing the three elements of One for One. The first stripe on the temples represents the purchaser. The stripe on the tips represents the person to whom the consumer is helping give sight. And the middle stripe represents TOMS, bringing the two together.
Mycoskie added, “We are humbled to be in this position today, and would not be here without the dedication and support of so many people, from our retail partners – who agreed to keep TOMS Eyewear a mystery up until launch–to our amazing Giving Partners, to the countless customers, TOMS employees, interns, campus club reps, and, of course, family and friends everywhere. With TOMS Eyewear, we feel like we are starting all over again, and there is still so much to give.”
According to sources*, blindness and visual impairment is the seventh-largest health disability in the world. Almost 284 million people in the world are visually impaired, and nearly 90% live in developing countries. Two-thirds of people who are blind are female. Thirty-nine million people in the world are blind, and more than 18 million children around the world suffer from blindness or impaired vision.
Statistical sources: *Vision2020.org and who.int
About TOMS: In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. To date, TOMS has given over one million pairs of new shoes to children through giving partners around the world.
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