Stockton, CA–Yes, floppy sun hats are all the rage, but Dorfman Pacific’s new ETSIS line takes sun coverage a few steps further with patent-pending snap-in fabric panels that offer additional facial protection.
ETSIS, an acronym for Escaping The Sun in Style, was created by Hawaii resident Debra Wathen who was driven by her own brush with skin cancer. After a few years of development, she created a hat line featuring a variety of brim widths and fabrics that all offer UPF 50+ protection against direct and reflected sunlight, as well as additional sun protection with UPF 20 to 50+ fabrics.
“As skin cancer rates soar, and people are more aware of the need for protection for those with certain medical conditions or who are on photo-sensitizing drug regimes, the demand for a TRULY FUNCTIONAL and fashionable sun hat has never been greater,” says Dorfman Pacific President and CEO Douglas Highsmith as he announced the recently-inked agreement between his company and ETSIS.
Called SunEscape, the panels provide additional protection to the cheek, mouth, nose and lips.
Hats with fabric panels retail for $60 to $85, and additional panels can be purchased for $30 to $40 in sets of three.
1 in 5 to contract skin cancer
“We recognize today more than ever the damage—sometimes life-threatening damage—that the sun’s rays can do to our skin. In fact the American Cancer Federation estimates that 1 in 5 people will contract skin cancer in the course of their lifetimes,” says Wathen. “In fact, dermatologists have been expressing great interest in the functionality of the line and it is also approved by the Melanoma International Foundation as a great sun safety solution.”
Designs include the best-selling cotton canvas 5″-brimmed DayEscape (ET7) in black, khaki or white with matching panels; the 4 ½” up-or-down brimmed EasyEscape (ET8), also in cotton canvas with matching panels, in black, chocolate, olive or white; the elegant paper braid 5″-brimmed ResortEscape (ET9) in apple/white, black/black, natural/white, royal/white, teal/white or white/white; the all black or black and white cotton canvas SpaEscape (ET5 – another best seller); the crushable ribbon 3″-brimmed BucketEscape (ET3) in black or white; TravelEscape, also in crushable ribbon, with a 5″ brim in black, chocolate, olive or white; the cotton GolfEscape cap (ET3) with a rear ribbon tie, in black, khaki, pink/white and white; the Supplex Land SportEscape (ET2) and Water SportEscape (ET21) caps with 2 ¾” brims and ribbon backstrap, each in black or white; and the HipEscape cap (ET10-Camo) in cotton camo/black with a self Velcro® backstrap. Additional panels are also available in sets of 3 for about $30 to $40 to further accessorize the hats and come in both land and water varieties. Related accessories include 16″ and 19″ ETSIS Hat Bags and an ETSIS Panel Storage Bag.
About Dorfman Pacific:
Founded in 1921, Dorfman Pacific has a 287,000 square foot facility in Stockton, California, showrooms throughout the USA (Atlanta, Dallas, Boston, Honolulu), satellite headquarters in New York, and sells its product worldwide. Categories include a comprehensive collection of men’s and children’s headwear, women’s and teens headwear, handbags and winter accessories. Dorfman Pacific also acquired Panama Jack license in July 2009 and soon afterwards the Tommy Bahama and Woolrich brands. In May 2009, the company acquired Cappelli Straworld—one of the country’s premier resort handbag manufacturers. Just prior to that, it welcomed the Christys’ Crown collection of edgy fashion products and the Blue Chair Bay by Kenny Chesney collection of casual and Western inspired headwear. In August of 2010, Dorfman Pacific announced the acquisition of the Biltmore Headwear Company in Canada. In that same year Carlos by Carlos Santana, Stetson cloth hats and caps and Sinatra became part of the company’s brand roster. Its Milano division features Larry Mahan and Justin Authentic Headgear.
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