New York–Want to shadow the stylist behind “Gossip Girl” and see what his job is like?
Tune into web reality series “The Daman Chronicles,” starring costume designer Eric Daman.
Airing on online teen platform Cambio, starting June 19 and developed with Swarovski, “The Daman Chronicles” gives a stylist’s-eye-view as Daman runs around New York. You’ll see him prepping for a shoot, researching for upcoming television seasons and meeting with his friends.
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And what would the buildup to a teen-targeted show be without a little social media marketing strategy? Leading up to “The Daman Chronicles” premiere, Swarovski and Cambio are running the Dress as your Favorite “Gossip Girl” contest.
Fans can submit photos of themselves dressed as their favorite “Gossip Girl” characters to Twitter or Instagram (and don’t forget hashtag #swarovskistyle). The winner, chosen by Daman, will receive the Rocket Necklace from Swarovski’s summer jewelry collection and “Gossip Girl” seasons 1-4 on DVD. Oh, and of course, social media fame.
“Thanks to Swarovski I’m finally able to bring my fans a real-life glimpse of a career in costume design through ‘The Daman Chronicles,’ and ask budding designers, stylists and fashion enthusiasts for their interpretation of signature ‘Gossip Girl’ looks,” says Eric Daman.
Click here to watch the trailer and learn more about the Dress as Your Favorite “Gossip Girl” competition.