Putting a Fashion Foot, or Hand, Forward for Earth Day

2011 Earth Day Sprout Watch, eco-friendly styles constructed from sustainable materials including corn resin, bamboo, mineral crystal, organic cotton, conflict free diamonds and mother of pearl, from Armitron.

2011 Earth Day Sprout Watch, eco-friendly styles constructed from sustainable materials including corn resin, bamboo, mineral crystal, organic cotton, conflict free diamonds and mother of pearl, from Armitron.

Bloomingdale’s SOHO Ecolux Designer Pop-up Shop

New York–Spring Ecolux Designer Pop-Up Shop, showcasing 10 contemporary fashion and accessories designers, in celebration of Earth Day, located on the fifth floor of Bloomingdale’s SOHO through April 23.

The shop includes an art installation by artist and surface designer Susan Benarcik. Among the featured designers include Samantha Pleet, Suzanne Rae, Ajna Collection, Robin Brouillette, H. Fredriksson, Artists and Revolutionaries, The Battalion, and 2011 Ecco Domani Fashion Fund winner for sustainable design, STUDY NY by Tara St James. Featured accessories collections include The Sway and Sprout watch from Armitron. Designers are making personal appearances daily, too. In addition, The GreenShows, the show’s producer, will present an educational slideshow courtesy of The Museum at FIT, from their acclaimed 2010 exhibition “Eco Fashion: Going Green,” a historical view of sustainable fashion. www.thegreenshows.com

Brown Shoe, Nordstrom Support Plant-It 2020

St. Louis–Brown Shoe is partnering with Nordstrom to celebrate Earth Day by planting 5,000 trees in support of Plant-It 2020, a national non-profit organization founded by John Denver. The companies will plant a tree for every pair of Naya shoes purchased at Nordstrom or on Nordstrom.com through May 3. By the completion of this year, the Naya brand will have planted a total of 10,000 trees with Plant-It 2020, which serves areas in North America, Africa, Asia, Latin America and Europe. The brand previously partnered with Plant-It 2020 by planting 5,000 indigenous trees in 2010.

The trees planted through Plant-It 2020 are placed in non-harvest locations on public land, and are protected by contract from being cut down. Plant-It 2020 selects trees with a high survival rate and if a maintenance plan is needed, one is set in place before the trees are planted.

Payless Helps to ‘Plant a Billion Trees’

Topeka, KA— In celebration of Earth Day, Payless ShoeSource is again supporting The Nature Conservancy’s Plant a Billion Trees campaign to raise funds to rebuild Brazil’s Atlantic Forest.  Payless will contribute $1–the cost to plant one tree–for every Payless exclusive reusable shopping bag sold through July.

The reusable shopping bag is fully philanthropic, priced at $1.99, and available in more than 4,000 stores in the United States, Canada and Puerto Rico while supplies last. It features a grey/yellow leaf print and is made from a minimum of 50% recycled polyethalene (PET)–the primary material in plastic water and soda bottles.

The footwear retailer’s Zoe & Zac brand, a line of “green” handbags and shoes at retails under $30, was awarded TheDailyGreen.com’s 2011 Heart of Green People’s Choice Award for Sustainable Fashion, with more than 20,000 readers casting votes. In selecting this year’s Heart of Green Award winners, TheDailyGreen.com’s editors asked consumers to consider the nominees’ impact over the last year, as well as their success in reaching a mainstream audience with a green message.

Timberland Finds 7,200 Volunteers to Revitalize 130 Communities Around the World

Stratham, NH—A supporter of Earth Day community events for 13 years, The Timberland Company is sponsoring a global push to complete 130 community greening and revitalization projects in more than 25 countries.

As part of its continued focus on improving local communities, more than 7,200 volunteers will unite in Timberland-hosted Earth Day events generating an estimated 50,000 hours of service.

Some examples of Timberland projects taking place in celebration of Earth Day include: partnering with GrowNYC to help maintain the Wanaqua Family Garden in the Bronx — a 10,000 square foot plot of land that contains 20 community vegetable beds; planting 350 trees as part of Timberland’s “Green Great Wall” program in Beijing, China; partnering with Madridejos City Hall in Madrid, Spain, to plant 300 trees and build a fence to protect the area;  about 300 Timberland volunteers will be joined by more than 100 partners and community volunteers to plant 5,000 to 7,000 trees in “Rafey’s Park” in Santiago City, Dominican Republic;  and 75 Timberland volunteers will serve at the Horne Street School in Dover, New Hampshire, to landscape the area to complement their newly renovated environmentally efficient building.

John Hardy’s Bracelets for Save the Earth

New York–John Hardy is showing its continued commitment to the environment with the introduction of several exciting green initiatives. Guy Bedarida, John Hardy’s creative director and head designer, and supermodel and environmentalist, Angela Lindvall, collaborated on a recycled sterling silver jewelry collection called Hijau Dua (“green” in Balinese)   Proceeds from the Hijau Dua collection go to John Hardy’s Wear Bamboo, Plant Bamboo program.

John Hardy started its celebration of Earth Day weeks in advance with the introduction of a new recycled silver and cotton cord charity bracelet. Two hundred of the bracelets were donated to Christie’s Bid to Save the Earth Event on March 29, and the bracelet was launched on the John Hardy Online Boutique, for $65 retail.  All proceeds will benefit the Natural Resources Defense Council.

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