Kenosha, WI–Jockey International, Inc. announced Monday that Kayser-Roth will be Jockey brand’s exclusive licensee for men’s and women’s casual, sport and dress socks, as well as sheers, tights and leggings.
“Kayser-Roth is a clear leader in the sock and legwear industry with strong and successful retail relationships. They bring an outstanding team of senior management and brand marketers,” said Milou Gwyn, Jockey’s vice president of domestic licensing. “Their record of success gives Jockey a great level of confidence with this partnership.”
Commenting on the new partnership, Kevin Toomey, president and ceo at Kayser-Roth , said: “The combined assets of our organizations will bring quality, style, newness and value to Jockey’s customers.”
Best known for its No nonsense and Hue brands, Kayser-Roth is a leading supplier of legwear and intimate products and is owned by Golden Lady Company, one of the largest branded legwear and intimates companies in Italy. Besides its rich heritage of legwear products, Kayser-Roth is an innovator other categories, too, including sleepwear, loungewear, intimates and slippers.
Jockey’s legwear apparel license was previously held by Doris Hosiery Mills. Jockey will continue its partnership with Doris as the company’s exclusive shapewear licensee.
About Jockey International, Inc.
A privately held company, founded in 1876, Jockey International, Inc., is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and extraordinary customer service. www.Jockey.com