Sanrio, Inc., best known for global icon Hello Kitty and Vans, the iconic California footwear giant, announced this week a co-branded footwear collection for fans of all ages. The limited edition collection will make its retail debut in June 2011; the agreement is effective immediately.
Collection for Fans of All Ages
“Our collaboration came as a natural fit as we present an exclusive, limited edition collection that incorporates Hello Kitty’s super cute iconic graphics with Vans’ classic sneaker designs,” said Janet Hsu, Sanrio’s president. “The special offering will definitely be sought after by fans of all ages.”
The Hello Kitty Vans collection is designed to appeal to fans of both brands, melding signature Hello Kitty graphics with classic Vans styling. The retro black and white checkerboard Classic Slip-On is a highlight with Hello Kitty faces appearing in white squares–available in kids and adult sizes. The Classic Slip-On is also offered in black with an oversized Hello Kitty face on the toe in crib shoes to adult sizes. The low-top, laced Authentic style will be offered in a variety of all-over prints in both size ranges; while the high-top Sk8-Hi D-Lo, in a cute custom print, will come only in adult sizing.
The Hello Kitty Vans collection will be available at Vans Retail, the Vans online store at vans.com and Vans dealers nationwide as well as select Sanrio Boutique Stores and Sanrio.com in June. Suggested retail prices will range from $25 for an infant and $37 for a child’s Classic Slip-On to $55 for the unisex Sk8-Hi D-Lo high top sneaker.
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