Just this sort of person—with some style know-how as well—is being sought by Guess Watches for its One to Watch–Global Blogger Search, an international open call for fashion-savvy content creators to become an official contributor to the Guess’ Access Blog.
Guess’ interactive website includes the Access blog, but instead of showcasing the brand’s voice, the company is looking for fans to write, becoming virtual brand ambassadors.
“This is a great opportunity for our brand to be able to partner with young bloggers from around the world and let their voices be heard on a global platform. We will be able to showcase their talent on the Guess Access Blog and inspire others to be a part of the Guess Watches lifestyle,” says Cindy Livingston, president/ceo at Sequel AG, makers of Guess watches.
The Search is On!
The campaign lives on an application on the Guess Watches Facebook page, https://apps.facebook.com/guessonetowatch/, which is currently the largest global watch brand page on Facebook with more than 1.4 million fans.
To enter, hopefuls from around the world will create personal profiles that will include a custom-built style board to express their personal fashion point-of-view. Then they will share their profiles through their social networks in an effort to receive Style Points from all their friends and followers.
At the end of the 90-day entry period, the top 10 candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment. Their submissions will be reviewed by a panel of judges and two One-to-Watch finalists will be chosen to represent each participating country. Each finalist will receive worldwide recognition and Guess Watch product throughout the year.
The One to Watch also has an official Twitter page, @GuessOneToWatch, where fans can engage and find out the latest updates on the search.
The search began May 1 and the finalists will be announced in September.
The content submitted by the One to Watch finalists will be featured on the Guess Access Blog, as well as on its Facebook page over the next year.