Providence, RI–Leading designer fashion jewelry brand Erica Lyons Jewelry recently completed installation of 268 newly designed shop-in-store locations at Bon-Ton department stores across the country.
The Erica Lyons Jewelry shops range from 150 square feet in smaller Bon-Ton doors to 750 square feet at flagship locations. Each provides a comprehensive presentation of Erica Lyons branded jewelry on contemporary steel, glass and cream-colored displays; set against the brand’s signature warm brown and gold tones. All shops prominently feature banners of the Erica Lyons logo and photography of Erica Lyons Jewelry designer, Susan Lyons.
“These beautiful, contemporary new Erica Lyons Jewelry shop-in-store locations are the perfect visual presentation of our trend-conscious, fashion-forward brand,” says Felix Porcaro, ceo at Erica Lyons Jewelry. “Bon-Ton is a great partner to Erica Lyons Jewelry and we couldn’t be more pleased to work with them in creating these welcoming spaces for shoppers within their department stores.”
The new shop-in-store designs replace and expand former Erica Lyons shops at Bon-Ton locations in a move to create a more exciting and enticing fashion jewelry department.
About Erica Lyons:
Headquarted in Miami, Erica Lyons Jewelry is a leading designer fashion jewelry brands found in leading department stores such as Belk, Bon-Ton and Dillard’s. The company was founded by designer Susan Lyons and in 2008 merged with Crimzon Rose International, a Rhode Island-based manufacturer that sells more pieces of fashion jewelry than any other company in the world.