Gap Names Art Peck New President

Art Peck, president of the Gap

Art Peck, president of the Gap

San Francisco–Gap Inc named Art Peck as president of Gap North America replacing Marka Hansen, and the retailer said it would merge its outlet division with its namesake and Banana Republic brands.

Sources had told Reuters Tuesday that Gap will name Peck, who was in charge of the company’s outlet unit, which operates stores under the Gap and Banana Republic brands, as the new head of Gap North America. Pam Wallack, the current president of Gap Adult North America, will become head of Gap’s new Global Creative Center. The changes are effective immediately.

‘Changes to Propel Gap Brand’

The news about Hansen’s departure came amid Gap’s weak December sales and a slow company recovery overall. Gap has also been pledging to renew its apparel lines in efforts to boost share prices. The announcement also follows a major Gap snafu that involved a new logo that was quickly scrapped after public outrage was vented on social media sites. Hansen had apparently overseen the new logo, but consumers helped push a return to Gap’s well-known blue box logo.

Hansen joined the business as a merchant with Banana Republic in 1987, before holding senior merchandising roles with Banana Republic and Gap, also working for the company’s international division as it prepared to expand into Europe and Japan.

“Marka has been one of Gap’s most passionate champions for 24 years, leaving a strong imprint on the company as a highly-respected leader, talented merchant and mentor to many,” said Glenn Murphy, of Gap’s chairman/ceo. “After several conversations, Marka and I agreed this was the right time for a change in the organization in order to take Gap brand to a new level.”

In other news, Gap just announced the appointment of Seth Farbman as new chief marketing officer in New York, and the selection of a new advertising agency, Ogilvy & Mather Worldwide.

Commenting on the shifts and the retailer’s efforts to reach its potential, Murphy said: “I expect more from our Gap business in North America. The changes we’re making are intended to propel the brand to deliver the product and brand experiences our customers demand worldwide. New York will now serve as the global epicenter for creativity for Gap brand, which is exactly what we need to compete effectively here at home and internationally.”

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