eBay Reports $2 Billion in Mobile Sales

eBaySan Jose, CA—Just how big is mobile commerce really? Plenty big according to eBay.

The online auction site said Thursday it has generated close to $2 billion worldwide in 2010 through mobile sales. That’s some three times the eBay’s 2009 mobile sales and even more than the company’s previously projected $1.5 billion in m-commerce sales.

While other retailers see themselves as early adopters in the mobile commerce arena, eBay claims it received 94 bids every minute via hand held devices. Even more astounding, eBay said that 13 pieces of clothing, pairs of shoes or accessories are sold every minute through its applications.The company attributes the growth to the dramatic increase in mobile shopping last year as well as new applications eBay launched which resulted in more than 30 million downloads.

“It does not surprise me and it showcases the rapid transition of shoppers to the mobile channel,”  Sucharita Mulpuru, vice president and principal analyst of ebusiness and retail at Forrester Research, told Mobile Commerce Daily. “This means that maybe about 5% of their total gross merchandise value is through mobile now? I suspect they still have significant headroom for increasing that figure even higher.”

Accessories, Footwear Among Top Mobile Sales

In 2010, eBay claims that its global mobile sales more than tripled, generating nearly $2 billion in gross merchandise volume. In the United States alone, eBay said its mobile sales grew 175% compared to 2009, representing nearly $850 million in sales.

International sales made up more than half of eBay’s mobile sales in 2010 with leading markets including Australia, Canada, France, Germany and Britain.

Top sellers in the United States included apparel, footwear and accessories, mobile phones/PDAs, collectibles, jewelry/watches and toys/hobbies led in terms of mobile purchases last year.

EBay expanded its mobile presence to five major mobile platforms which the company believes helped boost sales. Its iPhone app generated the largest users along with iPad, Android, Blackberry, Windows Phone 7 and Red Laser iPhone app.

“The nature of what they’re selling is very aligned with mobile commerce—eBay is able to use mobile devices to capture quick transactions that can be made on-the-go without significant research or may have limited-time offers or inventory associated with them,” Mulpuru said.

Andrea Linett Named Creative Director

In other news from eBay this week, fashion publisher and stylist Andrea Linett has been named  creative director for the company’s multibillion-dollar fashion business. Working with the company’s fashion business, marketing and communications units for North America, and the company’s technology team, Linett is tasked with driving its creative vision and editorial style.

“We are excited to have a formidable fashion thought leader like Andrea helping drive the creative vision for eBay Fashion,” says Miriam Lahage, vice president and general manager of eBay Fashion.

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