Kellwood Buys Rebecca Taylor Brand

From Rebecca Taylor's Spring/Summer 2011 runway

From Rebecca Taylor's Spring/Summer 2011 runway

St. Louis–Kellwood today revealed it bought the Rebecca Taylor brand, which will join a line-up that already includes labels such as Vince, Adam, Phat Farm and Sag Harbor.

“We see great potential in Rebecca Taylor and look forward to utilising Kellwood’s strengths to take this brand to the next level,” said Mike Kramer, Kellwood president and ceo. Terms of the deal were undisclosed but Rebecca Taylor’s volume is reportedly about $45 million.

Rebecca Taylor was created in 1996 by New Zealand-native designer Taylor and her business partner Elizabeth Bugdaycay. The line is distributed in more than 40 countries, and 250 cities world-wide, including retailers such as Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks 5th Avenue. In 2008, Rebecca Taylor introduced accessories including jewelry, handbags, hosiery and footwear.

“This is a fantastic opportunity for both our associates and our overall business,” Taylor confirmed, “and we look forward to leveraging Kellwood’s size, relationships and resources to continue to grow our business both domestically and internationally.”

Kellwood has made no secret of its aggressive expansion plans, and in the past year has added outdoor clothing company Isis and contemporary sportswear line Adam to its portfolio. Kellwood also signed Swedish fashion designer Johan Lindeberg as creative director of the BLK DNM denim brand due to launch in the United States and Europe in February.

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