Some Timberland volunteers hard at work on Earth Day 2011
Stratham, NH—Earth Day, Sunday, April 22, marks Timberland’s 14th consecutive year hosting Earth Day community events.
For Earth Day, more than 3,500 Timberland employees, community partners, consumers and retail customers, will unite in Timberland-hosted Earth Day events from New York City to Singapore and Milan to Malaysia–addressing a number of social and environmental needs, and will benefit local parks, beaches and community centers.
What’s more, Timberland, which was acquired by VF Corp. last September, has inspired other VF brands to participate in Earth Day. For example, up to 400 volunteers from VF Corporation brands based in the San Francisco Bay Area (The North Face, JanSport, and lucy) are volunteering for the Alameda Point Collaborative, an organization that provides transitional housing for formerly homeless people and families.
Fellow VF Brands Join In
VF volunteers are beautifying and landscaping a residential unit for women and family survivors of domestic violence, restoring a garden, maintaining a community farm, clearing a field to expand the farm, and supporting a social enterprise nursery selling drought resistant, indigenous plants to the public to raise money for APC’s many programs. Meanwhile in Southern California, VF brands Eagle Creek, Vans and Reef are planning their own Earth Day projects in their communities.
Some examples of Timberland projects taking place in celebration of Earth Day include:
• Epping, NH: 75 Timberland employees will help create the town’s first official park. The Fox Run Conservation Land, remains of a privately owned campground’s recreation area, was granted to the town and has been long overgrown and under-used.
• Milan, Italy: Partnering with Legambiente (Italian environmental group), 225 children, and 30 teachers from a local school, Timberland volunteers will teach children the importance of respecting the environment and common spaces.
• Selangor, Malaysia: 60 volunteers will serve at the Global Environment Center’s Forest Reserve. Building on their efforts from 2011, the volunteers return to plant another 80 trees and block a major canal to try to raise the water level as part of the rehabilitation process of this former swamp.
• Singapore: 50 volunteers from Timberland’s Singapore division will help to preserve a mangrove area at Pasir Ris Park.
“Coming together as a team and serving our communities is what we do best,” said Timberland president, Patrik Frisk. “Whether it is community greening efforts benefiting local communities or working to preserve the environment through our ongoing reforestation efforts, each reaffirms Timberland’s history of commitment to creating positive impact in the world.”
In New Hampshire, Timberland’s home state, the company will serve at 11 service sites across the state. More than 650 employees and partners will work together to benefit schools, parks, camps, community centers and social service organizations. These community projects impact a wide variety of causes including education, youth recreation, senior citizens, the physically challenged, family services and the environment.
Having already planted more than 1 million trees, the company has pledged to plant five million trees before 2015. To learn more about Timberland’s tree planting efforts, visit http://community.timberland.com/Tree-Planting.
