Padua, Italy–Yves Saint Laurent and eyewear powerhouse Safilo Group have announced the renewal of their eyewear license, effective through December 31, 2015. The agreement stipulates that Safilo will design, produce and distribute worldwide Yves Saint Laurent’s eyeglass frames and sunglass collections.
“We are extremely satisfied to continue with Safilo our successful story in the eyewear category,” says Valerie Hermann, president and ceo of Yves Saint Laurent. “I am convinced that Yves Saint Laurent is moving forward with the partner who is best responsive to our strategic requirements of iconic products, high quality manufacturing and unique understanding of the appropriate distribution channels. Safilo is our partner of choice in the eyewear category and we are confident that our renewed agreement will continue to ensure the future growth of our brand.”
Roberto Vedovotto, ceo of Safilo Group, concurs, adding: “We are extremely delighted to announce the renewal of the partnership with Yves Saint Laurent. This strategic agreement further endorses Safilo Group as a trustworthy, successful and leading partner, capable of effectively communicating Yves Saint Laurent’s strategic positioning and the core values of such an iconic luxury brand.”
Yves Saint Laurent is one of the world’s leading fashion brands, with ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewelry and eyewear.
The Safilo Group’s main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Boss Orange, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.