Holiday Sales Update: November Gains Continue

As Christmas Day approaches, sales continue the uptick that began in November

As Christmas Day approaches, sales continue the uptick that began in November

Purchase, NY—Gifts under Christmas trees this year are likely to have more apparel, accessories and jewelry inside than last year.

According to MasterCard Advisors’ SpendingPulse, a report that tracks national retail and services sales, the holiday shopping season through the second week of December (October 31 to December 11) summary results showed sales of women’s apparel, accessories, jewelry and luxurygoods were ahead of 2009 sales.

Spending ‘Gaining Traction’

Retail sales generally continued November’s momentum, with several of the sectors recording moderate to strong gains, the SpendingPulse reported Monday.

“The modest growth we first saw with the August Back-to-School season has accelerated. These results suggest that retail spending continues to gain traction,” noted Michael McNamara, vice president, MasterCard Advisors SpendingPulse. “Most sectors are showing steady improvements, with electronics, department Stores and furnishings categories recording flat to small declines. The solid November growth rates have continued across most areas through the first half of December.”

Among the midseason highlights were:

eCommerce continues to be one of the stars of the season with a season-to-date growth rate of 13.5%. Online retail has been showing double-digit weekly year-over-year growth rates since the second week in November.

Apparel:The total apparel category was up 9.8% for the season-to-date. Women’s apparel and accessories sales were up 4.4% for the season with the category recording a slightly better showing since Black Friday. Men’s apparel sales grew 8.4% year-over-year. Growth within the Teen and Family Apparel segments is also strong.

Jewelry and Luxury:The jewelry sector season-to-date is up 2.6%, with the luxurygoods (excluding jewelry) category doing slightly better, up 2.8% over the same period last year.  Jewelry sales have grown steadily in the latter part of the season.

About MasterCard Advisors

MasterCard Advisors provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide.

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