Long Tall Sally celebrates National Stand Tall Week April 16 to 22,
New York—When men are tall, society views it as an attribute. But tall women often get pegged unfairly as “Amazons.” Putting aside such stereotypes and celebrating height in women is one of the goals of Stand Tall Week, a national initiative designed to empower tall women to embrace their height and to educate women about the many benefits of being tall.
Sponsored by Long Tall Sally, the 34-unit specialty retailer, Stand Tall Week kicks off today with a website at StandTallWeek.com, detailing all of the events and promotions surrounding the week. The website includes a collection of quotes from women across North America as to why they “stand tall” and are proud of their height, along with “What I Wore Today,” a blog by 6’3″ author Arianne Cohen–that details her take on tall fashion and how to put together outfits that work for a taller figure. The website also offers a contest to win a weekend trip to New York City.
“With Stand Tall Week, Long Tall Sally wants to give women a reason to be proud of their height,” says Jane Woolf, Long Tall Sally’s buying director. “The goal is to empower women to embrace their statures and to break the common ‘tall stereotypes.’ We also want to educate women about ‘tall fashion’ and how to look confident in clothes that truly fit.”
Breaking Common Tall Stereotypes
What’s more, StandTallWeek.com highlights facts and figures from the national 2012 “Stand Tall Survey” conducted by Wakefield Research, such as:
●94% of shorter women think there are benefits to a few extra inches, including 71% citing the ability to reach things as the biggest advantage with “looking like a model” coming in second.
●One in five tall women has misrepresented her height. The most common place to tell a “tall tale” about height is in person, but driver’s licenses and dating profiles also run the risk for misrepresentation.
●29% of tall women most want to get rid of the notion that they can’t wear heels or that they have to play a stereotypical “tall sport” like basketball or volleyball.
A documentary "Tall Girls" premieres April 18 in Tribeca.
Stand Tall Week brings the North American premiere of “Tall Girls”–a documentary that follows the lives of six tall women in Europe and the United States and explores the many ways height affects girls in their teens and twenties.
The exclusive screening will be held on Wednesday, April 18, at the Tribeca Screening Room in New York City with details on how to attend at StandTallWeek.com. Attendees will have an opportunity to speak with some of the documentary’s stars following the screening.
As part of Stand Tall Week, Long Tall Sally has opened week-long pop-up shop at 172 Duane Street featuring the new spring and summer collections.
But, for those not in New York City, the retailer is rolling out a pop-up shopping tour across the country this season with details and locations at LongTallSally.com/Stores.
As part of its Stand Tall Week celebration, Long Tall Sally will feature special online offers such as daily promotions on dresses and swimwear, free shipping and more, along with a “win your shopping cart” contest.
Most mainstream retailers simply lengthen pant legs and sleeves for taller customers, which can make for ill-fitting garments on a taller figure. But, at Long Tall Sally, “tall fashion” is more than just extra inches added to a hem, says Woolf. Instead, all pieces– from denim, to dresses, to suiting, and more–are specifically designed for those 5’8″ and taller or for those who need a bit of extra length in the limbs or torso.
“The designers craft each and every item from start to finish with a tall frame in mind so that the rise, pocket placements, waist, sleeve length, and everything else fit properly, proportionally on a taller figure,” she adds.
