Menomonee Falls, WI–Kohl’s today announced today the early renewal of its long-term license agreement to be the exclusive provider and marketer of all Simply Vera Vera Wang merchandise.
Kohl’s also announced plans to expand Simply Vera Vera Wang into cosmetics by Spring 2012 in stores nationwide and online.
First licensed by a subsidiary of Vera Wang Group to Kohl’s in 2006 Vera Wang clothing, underwear, pajamas, handbags, leather accessories, jewelry, footwear, bedding and bath products generated 48% of Kohl’s sales in the latest third quarter. That’s up “significantly” from 2009, the company said.
“Kohl’s is pleased to announce the early renewal of its partnership with the Vera Wang Group and expand the successful Simply Vera Vera Wang lifestyle collection into cosmetics,” said Kevin Mansell, chairman, president and ceo.
Commenting on the cosmetics addition, Vera Wang said, “I will now be able to offer women all over America my own personal regimen for skincare and make-up. It is an easy, light, modern and effortless approach to beauty and creativity.”