Customer Service Report the Top 10 Retailers

LL Bean

Washington—With million of Americans flood stores and websites in search of holiday deals, the NRF Foundation, the research and education arm of the National Retail Federation, has announced the top 10 retailers for customer service selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,291 shoppers which retailer provides the best customer service, was conducted by BIGresearch. According to shoppers, the top ten retailers for customer service, in alphabetical order, are:, JCPenney, Kohl’s, Lands’ End, L.L.Bean, Newegg, Nordstrom,, QVC and Zappos.

While this is not the order of their rank, the official announcement of the rank of each retailer will be unveiled at NRF’s Annual Retail Industry Luncheon on January 11, 2011, during NRF’s 100th Annual Convention and EXPO. The complete list of 46 retailers that shoppers selected as having the best customer service will also be released.

This year marks the sixth year American Express and the NRF Foundation have conducted the Customers’ Choice survey. Together, they provide tools and training for retailers to serve customer needs and strengthen the retail industry.

About the Survey

The survey is designed to gauge consumer attitudes toward retailers’ customer service, to promote best practices in customer service and to recognize retailers providing excellent customer service. The survey was conducted August 31 to September 8.

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