New York–What’s more iconic than Jackie Kennedy’s triple-row pearl necklace? Or the Duchess of Windsor’s Flamingo Pin? Carolee has recreated these and other iconic pieces in its new Style Icons collection, featuring jewelry inspired by four famous women of the 20th and 21st centuries whose “timeless sense of individuality and fashion style has made them iconic.”
- Jackie Kennedy was photographed at both state dinners and in everyday life wearing her pearls, illustrating how she made pearls her signature for any occasion. Carolee interprets her style with pearls and Art Deco earrings.
- Michelle Obama actually wears Carolee branded pearls, and has brought heightened attention to the brand as a First Lady wearing costume jewelry. Carolee uses those same pieces in its Style Icons collection.
- Eva Peron became first lady of Argentina in 1946, and caught the world’s attention with her powerful public persona and support of the masses. She was always elegantly dressed in bold pins and statement necklaces. Carolee captures her style with a crystal feather pin on gold and a five-strand graduated pearl necklace.
- The Duchess of Windsor (Wallis Warfield Simpson) was the woman for whom newly crowned King of England Edward VIII abdicated the throne in 1936 to marry. The romantic story captured the world’s attention and the Duchess’ style was closely followed. Her “Prince of Wales” plume pin sold to Elizabeth Taylor at a Sotheby’s auction for $500,000. Carolee recreated it in costume jewelry for $95.
“We’re delighted to see such a resurgence of interest in these timeless women of style,” said Karen O’Brien, worldwide vice president of marketing for Carolee. “We have a very long history with them, having launched wildly successful collections based on Mrs. Kennedy’s pearls and the Duchess’ jewels in the ’90s. With all the books, movies and auctions in the works around these women now and a renewed interest in mid-20th century style, we know there will be excitement about our collection of pearls, pins and earrings inspired by these style icons.”
These icons are also very much on people’s minds today. The fabled jewelry of the Duchess of Windsor heads to a new auction at Sotheby’s in London on November 30 where it’s expected to fetch nearly $4.6 million. Meanwhile, 2011 marks the 50th anniversary of the Kennedy administration and Katie Holmes will be playing Jackie in an upcoming miniseries. Rachel Weisz will play her in an upcoming film. Meanwhile, Madonna is currently directing a film about the Duke and Duchess of Windsor, starring Abbie Cornish as a modern woman intrigued by the Windsor love story.
Point of sale materials capture the elegant mood as well. Retailers that purchase the program receive a book featuring information on Jackie, Eva, Michelle and the Duchess of Windsor (we’re not on a first-name basis with her!). While the line is currently exclusive to Bloomingdale’s, it will be rolling it out to other stores.
Retails range from $45 for earrings to $150 for multi-strand pearls.
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